ZOOM E-Cigs To Be Launched In Disposable Styles With
Quality US E-Liquid And Proprietary Technology That Delivers At Least
300 TRU-PUFFS
MIAMI--(BUSINESS WIRE)--
Vector Group Ltd. (NYSE:VGR) today announced that its indirect
subsidiary, Zoom E-Cigs LLC, will launch its ZOOM electronic
cigarette brand nationwide beginning in January of 2014. Zoom's first
product, a superior disposable, non-rechargeable line, will be the
Company's first e-cigarette and sales and distribution of the brand will
be managed by Liggett Vector Brands LLC.
Zoom Product Packaging (Photo: Business Wire)
ZOOM premium e-cigs will feature Tobacco and Menthol flavors, in
Bold and Smooth styles. Products initially will be available nationwide
in single and convenient 3-pack formats and feature low weight 100mm
products, a length that is familiar to smokers of conventional
cigarettes.
Developed in combination with XEO Int. Ltd., a Hannover, Germany based
e-cigarette design and engineering company, ZOOM disposable
e-cigs feature an exclusive, 130mAh battery that delivers at least 300
TRU-PUFFS, the equivalent of approximately two packs of conventional
cigarettes. ZOOM products use a proprietary U.S. made e-liquid
which produces a premium quality vapor stream with the consistent
delivery of traditional tobacco and menthol flavors preferred by
smokers. ZOOM features a soft-tip filter and proprietary
packaging to complete the best-in-class e-cigarette experience. More
information on ZOOM e-cigs is available at www.zoomecigs.com.
"We have carefully developed our flavorful ZOOM e-cigarette brand
to appeal to adult smokers in the growing e-cig market and we are
confident that if the category continues to expand, we will succeed with
this compelling product," said Ron Bernstein, CEO of Liggett Vector
Brands. "We have drawn on our own industry experience and research,
German precision engineering, quality U.S. e-liquids developed under the
guidance of Liggett tobacco experts, and Chinese manufacturing expertise
to create ZOOM, which we believe is the best disposable
e-cigarette available today."
XEO Int. Ltd. CEO Markus Goch added, "We are proud to be working with
Zoom E-Cigs LLC to develop this product, which is a giant step forward
for e-cigs in the United States and represents a new U.S. standard. The
flavor, puff count and overall experience are, in my opinion, second to
none."
ZOOM's January 2014 nationwide launch will be supported with
national media, including radio and key market outdoor/transit
advertising. In addition, Liggett Vector Brands' national sales force
will be implementing attractive trade promotion programs to ensure rapid
distribution and adult smoker trial.
Vector Group is a holding company that indirectly owns Liggett Group
LLC, Vector Tobacco Inc., and Zoom E-Cigs LLC and directly owns New
Valley LLC. Additional information concerning the company is available
on the company's website, www.VectorGroupLtd.com.
Cautionary Note Regarding Forward-Looking Statements
This press release contains certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995. The
Company has tried, whenever possible, to identify these forward-looking
statements using words such as "anticipates", "believes", "estimates",
"expects", "plans", "intends" and similar expressions. These statements
reflect the Company's current beliefs and are based upon information
currently available to it. Accordingly, such forward-looking statements
involve known and unknown risks, uncertainties and other factors which
could cause the Company's actual results, performance or achievements to
differ materially from those expressed in, or implied by, such
statements.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131202005344/en/
Sard Verbinnen & Co
Paul Caminiti/Emily Deissler
212-687-8080
Source: Vector Group Ltd.
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